Experts in Marketing for Landscaping, Gardening & Tree Surgery Companies
A growing number of homeowners now start a job by asking rather than searching. They put a question into Google AI, ChatGPT or Claude and get back a short answer naming two or three companies. There is no page of links to work through, just an answer and either you are in it or you are not.
We only work with landscaping, gardening and tree surgery companies, so we know the questions homeowners ask before they book a job.
The first thing we do is ask. We put the questions your customers would ask into Google AI, ChatGPT and Claude and write down what comes back. That tells us whether you are named at all, and who is being named instead of you.
It also turns up mistakes, because these systems get things wrong. An old phone number, a service you stopped offering years ago, a town you no longer cover, all repeated back as fact.
These systems want a straight answer they can quote. If a page answers the question in the first line or two it tends to get used. If the answer is buried three paragraphs down, after a bit about your passion for gardens, it usually does not.
So we write your pages the other way round. A heading that asks the question a customer would ask, then the answer straight underneath. On “do I need permission to take down a tree?” the page says yes or no first, then explains about Tree Preservation Orders.
Keyword research still matters, and the searches in this trade are big: tree surgeon at 22,200 a month, resin driveway at 40,500.
But a lot of what people ask AI is not a keyword, it is a proper question. How long does a resin driveway last. When is the right time to cut a hedge. Do I need planning permission for a garden room. So we write those answers into a page for each town you cover, in the words your customers use rather than trade language.
Price is one of the first things people ask, and most companies in this trade will not go near it. So the answer gets given by whoever will.
You do not have to publish a price list. A sensible range and an honest explanation of what pushes it up or down is enough: what a patio costs per square metre, and how the stone, the groundworks and access to the garden all change it. We only ever use figures you have given us and are happy to stand behind.
Your Google Business Profile does a lot of work here. These systems lean on it and check it against everything else they can find about you, so it needs to say the same thing everywhere.
The rest of what AI says about you comes from places you do not own. Your Google reviews do the heavy lifting. Checkatrade, Houzz and your trade body listings add to it, and so do your Facebook and Instagram pages and any video of your work.
We get your listings matching, keep the profile ticking over with photos of recent work, get reviews asked for so they keep coming, and get your project videos up with the town and the job named.
This is not a different kind of marketing. It is the same local reputation work we have always done, now aimed at people asking a question instead of typing one into Google.
What has not changed is that no one can promise you will be named, not even the companies that build these systems, and there is no reliable way yet to measure where you stand. What we do is keep everything they use about you accurate, and check what they say.
We are experts in marketing for Landscaping, Gardening and Tree Surgery companies and can offer a variety of marketing services to help you get more enquiries and grow your business.
Using downloadable guides and informative videos we create lead funnels that generate a steady flow of new leads for you every week.
As important as how a website looks is how it works. If it isn't converting visitors into enquiries it may be time for an update.
Effective marketing lets you build up a database of prospects to send targeted emails to, keeping your company in their mind when they need your services.
Social Media marketing is an excellent way to grow your business. We put together campaigns that will make the most of the social opportunity.
Ranking well in Google for local searches for popular keywords will guarantee quality enquiries every week.
An effective online advertising campaign will generate immediate enquiries and can be turned up or down depending on how busy you are.
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