Businesses and homeowners often require the services of a landscaper or gardener, and when they do, most of them look online. If you are a landscaper or gardener looking to expand your reach, then you must have an online presence. In today’s blog post, we’ll be looking at how to get started with landscaping and gardening SEO.
Creating a website is the best way to start your digital marketing journey, but it doesn’t end there. Once your site is up and running, you’ll need SEO to improve its visibility and attract visitors.
In today’s blog post, we’ll be looking at how to get started with landscaping and gardening SEO, but before that, let’s look at what SEO is and why it is important.
What is SEO?
Search engine optimisation [SEO] is a set of practices designed to improve your website and content so that search engines such as Google can crawl your pages and rank them in search results for relevant queries.
SEO is a process for improving your site’s ranking on search engines. It involves working with keywords, content and meta tags to make sure that the right information about you shows up in front of potential customers when they are looking online.
The higher your website ranks on search engine result pages, the more customers will discover your landscaping or gardening company.
Why is SEO for landscaping and gardening companies important?
SEO is important for your landscaping or gardening business for a number of reasons. Firstly, most customers today find products and services online. With the majority of customers using a search engine like Google. It’s important for you to not only have an appealing website but also one that can rank well in results pages when someone is looking for a service that you offer.
Secondly, research shows that most of your customers will never scroll past the first page of Google results. This means that if you rank well on page one of Google for a certain query, your conversion rate will most likely be higher than other companies who don’t make it onto the first few results pages. So, if you want to increase traffic and generate leads, you must strive to rank on the first page of search results.
How to get started with SEO?
Keyword research
The first step of your SEO strategy should be keyword research. Before you can optimise your site, you need to understand what words and phrases customers use when searching for your services. These are the keywords you’ll need to target to rank among the top results on a search engine page.
When you know what people are searching for online, you can target those keywords on your website. You should also include those keywords in the titles of your blog posts and pages, as well as in the text of your content.
There are many that you can use to conduct your research. When choosing what keywords to use, keep in mind that keywords can be competitive, so you need to pick the ones with the most potential.
On-page optimisation
The next step in line is to optimise your website’s on-page elements like titles, headings, and content. This will help search engines understand what every page is about and let them know when to show them in search results.
A well optimised site is one of the simplest ways for you to make sure that Google knows what’s important about yours – not only does this help optimise their search results page (SERP) but people who visit them too.
To do this, assign one keyword from your list to every page and ensure that you use it in the title, meta description, header tags, and your content. However, be careful not to stuff keywords as this could harm your ranking.
Your keyword density should always remain high to help with ranking in Google. There’s no point stuffing them though as this could harm you instead of helping – just make sure that each page has at least one relevant key phrase per paragraph or short block of text on the webpages themselves.
Link building
Backlinks are a critical component of your SEO strategy. They are also an important ranking factor because Google considers them a vote of confidence that your website has valuable and high-quality content. That said, earning backlinks from other credible sites can be quite challenging, which is why you need a link-building strategy.
Content development
Content is the king of all digital marketing strategies. Creating high-quality content proves to Google that your website could be helpful to online users, making it rank higher in search engine result pages.
As a landscaper or gardener, you can create different types of content to educate your target audience on a wide variety of issues. Creating helpful, realistic articles or videos that educate your target audience on a variety of landscaping and gardening issues will make it easier for Google to rank you higher in search engine result pages.
Mobile-Friendly
Another SEO tip is to make sure your website is fast and mobile-friendly. Google now uses mobile-friendliness as a ranking signal for SEO. If your site is not optimised to be mobile-friendly, you could rank lower in the search engine results pages which means less website traffic and conversions.
Boost Your SEO
If you have a landscaping or gardening company and want to rank higher in Google for your services, there is a lot of work that needs to be done. But it’s not as difficult as you may think. It all starts with understanding how search engines like Google function so you can create the best SEO strategy possible.
Our team specialises in SEO marketing strategies specifically tailored to landscaping and gardening companies such as yourself who need to improve their ranking on Google.
Contact us Today
Give us a call today and we will get started right away improving your website content. We offer affordable SEO packages designed specifically to meet your needs and budget. Contact us today to see how we can help improve your site’s rankings online and find more customers near you.
