Online advertising is a fast and effective way to generate new enquiries. Being experts in the landscaping, gardening and tree surgery sectors we know which keywords to target and the best ways to generate results for our customers and can quickly set up an advertising campaign for you that will get the phone ringing.
We specialise in Google and Social Media Ads and will use one or both platforms depending on the market you are targeting and budget you have. We set up landing pages and A/B test campaigns to continually improve the results we generate for our customers.
One of the main advantages of PPC advertising is the ability to target potential customers based on their location, demographics and interests. By targeting your adverts at your ideal customers you can improve the quality of enquiry received.
Pay-per-click advertising in highly scaleable making them a great option for all sizes of business. You can start with a small budget and when you know it is working and have an acceptable cost per enquiry increase the budget safe in the knowledge that the number of enquiries will also increase.
We measure all enquiries that come in from advertising so we can report back the cost per click and cost per enquiry and you have complete control over your advertising campaign.
We will set up all elements of the advertising campaign for you and target the searches and locations that will give you the best return on your investment. We create custom landing pages that are focused on turning advert clicks into new leads and appointments.
Our experience in the landscaping and gardening sectors means we know the most effective keywords to target to keep costs down while getting high quality enquiries. We also know which negative keywords to use to ensure you aren’t wasting money on clicks that have little chance of turning into a lead.
We manage campaigns manually rather than letting Google auto-optimise. Every week we check the searches and results and adjust campaigns where necessary adding additional negative keywords to continually refine and improve your campaign.
By creating multiple versions of an ad we can test them against each other to see which works best. We also test different combinations of keywords, bid prices and landing pages to find the optimal setup for your advertising campaign.
Google Local Service Ads (LSAs) are a very good way for landscapers and tree surgeons to promote themselves in their local area. LSAs appear at the very top of Google search results but are only available for a few categories: Landscaping, Fencing, Lawn Care and Tree Surgeon.
Unlike pay-per-click ads you only pay when someone contacts you. They also feature Google’s “Google Guaranteed” badge which gives customers a guarantee on the work you do.
We track all enquiries you receive from your online adverts so can report back on the number of impressions, click and conversions along with the cost-per-click and cost-per-enquiry. By using these metrics we can review which campaigns are performing well and improve those that aren’t.
We are experts in marketing for Landscaping, Gardening and Tree Surgery companies and can offer a variety of marketing services to help you get more enquiries and grow your business.
As important as how a website looks is how it works. If it isn't converting visitors into enquiries it may be time for an update.
An effective online advertising campaign will generate immediate enquiries and can be turned up or down depending on how busy you are.
Effective marketing lets you build up a database of prospects to send targeted emails to, keeping your company in their mind when they need your services.
Social Media marketing is an excellent way to grow your business. We put together campaigns that will make the most of the social opportunity.
Ranking well in Google for local searches for popular keywords will guarantee quality enquiries every week.
Using downloadable guides and informative videos we create lead funnels that generate a steady flow of new leads for you every week.
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