We only work with landscaping, gardening and tree surgery companies so know the most effective ways of improving search ranking in this industry. For most of our clients the goal is to rank highly for the key searches their customers will make in their local area.
Our first step when doing SEO is to see where a company ranks for the most searched keywords. Some of the most searched keywords on Google in the landscaping, gardening and tree surgery sectors are
The first step to ranking well in search engines is optimising a website’s on-page elements like titles, headings and content. This helps search engines understand what the pages are about so that they will appear more prominently – which means you’ll get better results!
Optimising your website for Google will help you rank higher in their Search Engine Results Page (SERP) and ensure that people who visit are more likely to find what they’re looking for.
The best way of doing this is by creating a list of the most important keywords and using one for each page, making sure the keyword is used in the title, meta description and header tags. It is important not to over use keywords though because that can harm ranking.
When we are doing SEO we are trying to use the most important keywords several times throughout the page and also feature them in headings and sub-headings. We want to do it in a natural way so the text reads well but search engines understand what the page is about. We want to keep the keyword density fairly high without overusing them.
As well as on-page optimisation we also work on off-page optimisation to improve a website’s ranking and online visibility. This includes building high quality links from reputable websites, creating social media campaigns and submitting blog articles to high authority publications. Off-page optimisation is a long-term process that requires a lot of work and patience but it is a very important factor in achieving a high ranking in Google search results.
Content is the king of all digital marketing strategies. Creating high-quality content proves to Google that a website could be helpful to online users, making it rank higher in search engine result pages. Specialising in the landscaping, gardening and tree surgery sectors allows us to understand the markets and what people are searching for. With this knowledge we are able to write a variety of new website text and blog posts for our clients.
Technical SEO is often overlooked but it’s an important part of search ranking. Our team of experts optimise a website’s code, structure, and crawlability to ensure that the site’s speed is fast, it runs efficiently and appears on search engine results pages (SERPs). We monitor Google Search Console, Google Analytics, and other tools to troubleshoot any potential errors before they negatively affect a website’s ranking.
Local SEO is a specialised form of SEO that helps businesses rank higher in a specific geographical area. It is very important for businesses that want to do get more work in their local area. At Landscape Marketers we can optimise both our client’s websites and Google Business Profile to appear at the top of Google’s local search results. We create keyword-rich location pages and build directory entries that boost local search ranking.
We are experts in marketing for Landscaping, Gardening and Tree Surgery companies and can offer a variety of marketing services to help you get more enquiries and grow your business.
As important as how a website looks is how it works. If it isn't converting visitors into enquiries it may be time for an update.
An effective online advertising campaign will generate immediate enquiries and can be turned up or down depending on how busy you are.
Effective marketing lets you build up a database of prospects to send targeted emails to, keeping your company in their mind when they need your services.
Social Media marketing is an excellent way to grow your business. We put together campaigns that will make the most of the social opportunity.
Ranking well in Google for local searches for popular keywords will guarantee quality enquiries every week.
Using downloadable guides and informative videos we create lead funnels that generate a steady flow of new leads for you every week.
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