Top Tips on how to optimise your blog posts

Getting your blog posts ranking in search engines is the key to driving traffic to your website.

Write a good, informative post that is easy to read and appeals to the audience you are trying to target. Utilise keywords throughout your post by targeting a couple of relevant keywords and using them in your title, sub headings and introductory sentence. Don’t engage in keyword stuffing though as you will get penalised by Google and your readers will move on quickly.

Optimise your images

Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

Optimise your URL

An easy way to increase traffic to your blog post is to optimise its URL. A simple URL that includes a couple of your keywords helps the search engine determine what is on the page hence improving your ranking.

Write strong Meta Titles

Meta titles and descriptions tell search engines what is on your page, they also show in the search engine results. Good meta descriptions should match the content on the page. Be careful not to overuse terms as search engines may penalise you for keyword stuffing.

Internal and External Links

It is important to include internal and external links in your post. External links help search engines identify important keywords and can also create incoming links from other websites. Internal links help search engines index your site, identify primary keywords and can increase the page rank of linked pages.

Subscription

Offer readers the ability to subscribe to your posts via email wherever possible. This allows your blog followers to have instant notification of your latest posts without having to check your site for new content.

Use social media

If you are already utilising sites like Facebook and Twitter for your business then it is a good idea to promote your blog content on these sites for even more exposure. There are free programme like Hootsuite that enable you to post links to your latest blog onto all your social media sites in just a few minutes.

Contact us Today

We understand that business owners need a steady stream of a new enquiries to grow their business. We can help you scale your landscaping or gardening company to the next level with the confidence that your marketing will support your sales. Contact us today to find out how.

Increase your Enquiries

We are experts in marketing for Landscaping, Gardening and Tree Surgery companies and can offer a variety of marketing services to help you get more enquiries and grow your business.

Download our Free Guide to Internet Marketing

Fill in your details to get our free 24 page guide to internet marketing for Landscaping, Gardening & Tree Surgery companies

Please fill in your details below and we'll do a FREE review of your online marketing.