What are the makings of a high-quality link?

Search engine optimisation (SEO) is extremely important when it comes to ensuring that your website achieves a high Search Engine Results Page (SERP) ranking. Websites that rank more highly on search engines tend to achieve a significantly higher volume of clicks than lower-ranked results.

If you want to increase website traffic and successfully market your website, you must employ SEO strategies to boost your SERP ranking. One of the ways that you can do this is to maximise the potential of high-quality links for your website.

So, what are the makings of a high-quality link?

What links are considered high quality?

Links can be considered high quality when they possess a mixture of relevancy, diversity and authority. In this guide, we will explain exactly how this works and why these factors are important when it comes to link building.

Link relevancy

When you are link building, it is essential to consider the demographics of the people that you want to visit your website or are likely to buy your products or services. The links that you utilise on your website, such as those that you integrate into blogs, articles or guides, should be as relevant as possible to the nature of your site.

For example, if you have a website that sells cars, then using links to products that are related to the automobile industry, such as car air-fresheners, tyres, and laws or regulations for drivers, may be relevant and would attract the kind of consumers that could use your services.

Link diversity

Getting links from a variety of domains is an excellent idea as this can work exceptionally well for improving SEO as this can demonstrate to Google that your website is high-quality. Try to find links that you do not already have as expanding the diversity of your links is excellent for ultimately boosting your SERP ranking.

What’s more, expanding the diversity of the type of pages that you link to is extremely important too. Incorporating a variety of types of pages such as other blogs, news sites and forums can also show that your site is high-quality as per the Google search algorithm. However, while the diversity of links is important for SEO, it’s also essential to remember that link quality is more important than quantity.

Link authority

The link authority is the amount of strength and equity that your website can get from the link and the domain. Trusted websites that are high authority will naturally boost your site more than low authority sites. Therefore, a higher authority site is inevitably going to contribute to providing a higher quality link.

The sustainability of your link building efforts

Link relevancy, authority and diversity are all integral parts of ensuring that your link building efforts are successful in generating improved SEO. To ensure that these efforts are sustainable, consider some important points:

  • Quality is always more essential than quantity.
  • Provide high-quality content that makes trusted sites naturally want to link to your website.
  • Ensure that the link makes sense in the context it has been used.
  • Remember that different sites use and interpret links differently.

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